Did you know that some of the most popular and successful restaurants in the world are franchises? But what exactly goes into a franchise to make it work successfully? Put simply, a franchise is a license granted to a business that allows the business to use the licensor’s brands, products, services, operations and knowledge in exchange for a franchise fee. 

The party that establishes the brand’s trademark and business system is the franchisor who grants the license. A franchisor provides a recognized brand name, site selection, development assistance, training opportunities, research and more! The party that pays the fee for the right to do business under the franchisor’s name and system is the franchisee.

Continue reading our guide on the benefits of franchising to learn more!

The Benefits of Franchising

A franchise can be a fantastic investment that can yield positive returns, not only for the franchisor and franchisee but also for the customers. Many customers feel more comfortable purchasing from a trusted, recognized brand, especially when it comes to food. 

Familiar options, reassurance that the food has been prepared properly and reliable service are all benefits that a franchise brings to customers. With the familiarity, reliability and resources that come with owning a franchise, businesses can find the path to success. 

Why Franchise a Business?

From the positive financial returns to the rewarding resources available, a franchisee can enjoy many critical advantages. Here are some of the top benefits of franchising a business. 

Advertising and Promotion

A major benefit of franchising is the advertising and promotional resources available to franchisees. Because a franchisor is a large corporation with a marketing department and an already established and popular brand, purchasing a franchise gives businesses access to those materials. 

A franchisor will often provide cooperative advertising resources and promotion initiatives to franchisees to help reach the target customer base, which will increase profits not only for the franchisee but also for the franchisor — a win-win scenario.

Fast Growth

Another advantage to franchising is the speed of growth that your business may experience. A properly functioning franchise network has the ability to grow as fast as the franchisor can develop infrastructure to hire, train and provide support to each of its franchisees. 

Opening a single, standalone business takes time. With a franchise, the brand, target market and product are already established. These pre-established elements mean that the franchisee will have marketing leverage over competitors and start earning business right away, rather than having to lay the groundwork.

Limited Risks and Liability

One of the most exciting aspects of owning a franchised business is the reduced risk and limited liability of running a franchise. When starting a business from scratch, there is an extremely high risk that the business may not be successful or that something may go wrong. When purchasing a franchise, the brand is already established, meaning that people are already aware of what you will be selling and you will have a customer base from the start. 

A franchisee has limited risk as well because it won’t experience much need to negotiate, risk capital or sign lease and employment agreements. A franchisor provides the brand and market services for a fee and at low risk. 

Increased Brand Equity

Finally, a franchised business can benefit from the recognition of the franchised brand and the equity that it brings along with it. By utilizing the established equity assets of the franchisor, a franchisor can grow their market share more effectively and efficiently than if they were starting a similar business from scratch.

How to Become a Franchise Owner

While it may seem daunting, becoming the owner of a franchise can be an incredibly rewarding process, both financially and personally. As a franchise owner, you will take what is already a viable, successful and established concept then apply it to successfully generate a profit for yourself. 

Consider these steps on how to be a franchise owner: 

1. Begin by deciding what kind of franchise you want to open. Some of the most profitable franchises are in food services, such as the restaurant and catering industries. It’s important to choose a franchise in a market that you have experience in and feel passionate about. Most franchisors will look at the experience that you have within the industry and whether or not you have management experience when deciding to approve you for a franchise or not.
2. Before purchasing a franchise, become familiar with the terms, conditions, requirements and fine print of the franchise opportunity that you’re interested in buying. Ensure that you’re partnering with a company that shares the same values and passion about the industry you’ll be diving into. 
3. Next up is to find the right area to open your franchise location in. Not every location is the same, and there are some areas that have the opportunity to be far more profitable than others. For example, opening an ice cream parlor in a climate where it is below freezing most of the year may not be as successful as opening the same parlor in Florida. Educate yourself on your target market, where they live and how they will be supporting your business in the future. 
4. Once you feel that you are properly prepared, it’s time to make the leap towards owning a franchise. The next step will be to submit an inquiry to become a franchise owner with the company that you’re interested in. Usually, this inquiry is a note or call to the company that contains your contact information.
5. Finally, if the parent franchise company feels that you are a good match for their organization, they will have you submit an application. In this application, you will provide detailed background information about yourself and your financial situation. After submitting the application, the franchisor will decide whether or not you qualify.
6. After you qualify, congratulations! You’re officially the owner of a franchise license. But if you don’t qualify, don’t lose all hope. You can reapply at any time and will be more likely to receive approval after improving your finances or level of experience going forward. 

Franchise With Apple Spice

There are numerous benefits to owning your own franchise ranging, from valuable advertising resources to fast and expansive growth. The rewards from partnering with a franchisor to expand an established franchise brand are endless and provide countless opportunities to grow financially while making a difference in your community.

When you franchise with Apple Spice, you benefit from 30 years of specialized expertise in the box lunch delivery and catering business. This model offers you the opportunity to do business with clients both small and large. Our dedication to excellence, brand recognition, personalized support and training opportunities can help you find business success as an Apple Spice franchisee. 

Want to learn more? Consider becoming a franchisee with Apple Spice Catering today by submitting a franchise contact form today. 

In the business world, it is difficult to find time to enjoy a nice lunch due to fast paced hours and busy schedules. Making enough time in the day to eat is difficult, so here is where corporate catering services can save the day. Below are 3 reasons corporate catering is such a simple and delicious way to receive lunch during a hectic day.

Online Ordering

The convenience in online ordering is by going to a website and ordering right then and there with one click. You have access to the types of menus, drinks, prices and more. You can also call the phone number of the business you are ordering from and do it over the phone if you prefer speaking to a staff member to help you through the process.

Executive Lunch Packages

Depending on how much you will need to be catering, there are options featuring individual lunch boxes, continental breakfast trays, build your own and the list goes on. These portions are perfect for business meetings or corporate events. The executive packages are a great deal that give you a wide variety of breakfast, lunch and dinner options with affordable prices.

Efficient Delivery Service

Unlike fast food delivery or other third party online options, it is the duty of catering businesses to bring their customers professional and consistent service. As long as you make sure to order 24 hours in advance to give the staff enough time for preparation, the delivery will still be on time even with bigger orders and further aways distances!

Planning for your next big corporate event? Check out our Apple Spice catering menus with full service options including breakfast, lunch, dinner and special occasion items. Spice it up with adding in desserts or beverages to add the perfect touch to your meal. You will not regret this decision! Order now.

Starting your own business is a risky but rewarding experience if you know how to play your cards right. If you are feeling a bit overwhelmed by the process and how to get on your feet before making any drastic decisions, check out three ways to help start your business and get you moving in the right direction.

Build Market Research

Research as much as you can before acting on anything. This is the perfect opportunity to gather as many ideas and thoughts you have for starting your business and working your way to success. Find a good system by researching the markets for customers and businesses that are already launched and running in near by vicinities to check out the competition around you and make a game plan.

Fund Your Business

Know how much money you are putting into this business. Be smart about the costs and start with the essentials to move you to the next steps. When working with a low budget, you will have to borrow money or take a loan to get on your feet. Overall, this is normal for new businesses to take a loan to start building their business. It is important you pay back the money you borrowed overtime.

Apply For a License And a Permit

By Federal agency, you will need certain licenses and permits to regulate these business activities. It is critical to apple for a license once you have done research and know what type of permits and licenses you will be needed to move forward.

Take it easy and slow in the beginning stages of starting your own business. It is worth the time, effort and money you put into it once you learn to thoroughly walk through the proper steps. For a few more tips, check out 7 more steps to starting a new business. To learn more about franchise opportunities, Apple Spice has turned into a nation-wide business with over 30 locations in the United States. Check out our franchise story and how we got to where we are today!